When people think of customers, they think of the people who purchase products. But as one wise professor told me once, the employee is the most important customer. The employee is either the biggest evangelist or the biggest detractor for a company. One negative experience for an employee could result in a tarnished employment brand.
Wait. What? Employment brand?
Yes. Today’s talented workforce is looking to get as much value out of their employment as they hopes to give. And the companies known for treating employees like valued assets will undoubtedly attract the cream of the crop.
As the Culture Development team at Infusionsoft establishes itself within the company, we’re acutely aware of who are customers are. While we might not be “customer facing” our job is to take care of the internal customer: the employees. Not only are we tasked with ensuring alignment with the game plan, we are also responsible for the employee experience.
Sometimes folks are confused by the name of the team and we’re adamant that we are not HR. We don’t worry so much on policies or procedures we aren’t the complaint department; and we’re not interested in blocking progress. This doesn’t mean that none of the tenants of HR apply but our work is often about working to understand the needs of the employees and do what we can to support their growth.
In the end, it’s all about customer service and our customer is the employee.
Image courtesy of D. Sharon Pruitt via Compfight
Posted In: Best Practices